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Bridge The Gap Between AI Curiosity and Strategic Execution

AI Strategy Coaching for B2B Marketing & Business Leaders

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AI is no longer optional—it’s essential. But without the right strategy, most teams fall into one of two traps: underutilization or chaotic experimentation. InsightLaunch helps executives and senior leaders develop clear, focused AI strategies that match their business model, stack, and goals.

We bring 20+ years of product marketing and GTM leadership experience—combined with cutting-edge AI execution frameworks—to help you adopt AI in ways that drive real results.

📅 Book an AI Strategy Coaching Session

📅 Explore AI-Powered Marketing Services

The future of marketing isn’t about more AI,

it’s about using the right AI in the right ways.

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AI Coaching That Translates Curiosity Into Strategic Action

We help executives make sense of what’s possible—and what matters most.

Whether you’re leading a growing SaaS company, building an in-house marketing ops team, or managing a portfolio of GTM tools—we help you identify the highest-impact AI use cases, avoid common pitfalls, and create a repeatable system for scaling AI responsibly.

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What’s Included with Our Service

AI Doesn’t Replace Strategy—It Amplifies It.

We don’t just talk about AI—we help you turn it into a real strategic advantage across marketing, sales, content, and customer experience.

💡 1:1 Leadership Coaching

Strategic guidance tailored to your business model, team maturity, and go-to-market motion.

📚 Playbook & Prompt Library Design

Build reusable, role-specific templates and prompts for content, research, messaging, and more.

🛠️ Tech Evaluation & Integration Plan

Review your current tools and workflows to identify where AI fits best—without disruption.

📈 Roadmap Development for AI Adoption

Turn insights into a phased implementation plan tied to your team’s readiness and goals.

📋 AI Use Case Audit & Prioritization

We identify and rank potential AI platforms across sales, marketing, content, analytics, and ops.

👥 Team Enablement Strategy

We advise on how to upskill teams, roll out training, and create internal champions.

📚 Want help defining and deploying a high-impact AI plan for your org?

Explore our AI Content Automation Service and AI Powered Demand Generation to accelerate execution and alignment.

You Don’t Have to Be an AI Expert—You Just Need a Playbook.

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Built on Real-World Experience

Strategic Coaching Backed by Deep Technical & GTM Expertise

InsightLaunch is led by Nathan Barling—former Chief Data & Technology Officer at Dentsu and longtime GTM leader for global enterprise SaaS businesses. We bring together technical fluency, product marketing expertise, and deep knowledge of tools like Claude, ChatGPT, LangChain, and open-source LLMs—so you’re getting strategy grounded in execution.

We’ve used AI to:

  • Build and deploy internal competitive intelligence bots

  • Automate sales content and inbound lead responses

  • Generate custom pitch decks, landing pages, and ABM emails at scale

  • Streamline reporting with auto-generated marketing dashboards

  • Train non-technical teams to build their own AI workflows

  • and more…

This isn’t theoretical. It’s built on what’s working today.

📚 Want expert guidance from someone who’s built scalable AI systems in real-world teams?

Let’s build your playbook together.

Explore our AI Pitch Deck Creation & Email Sequencing Solutions and AI Training & Enablement Services to make AI a growth driver for your business.

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Our Coaching Process: Practical. Strategic. Built for Leaders.

No fluff. No hype. Just actionable insight to help you lead with confidence.

We focus on short, high-impact engagements that help you understand what AI can do for your business today—and how to scale it over time. Every coaching experience is tailored to your goals, tools, and team structure.

What to Expect:

  • Discovery Session
    Define business goals, current AI knowledge, and challenges/opportunities

  • Workflow Planning & Prompt Creation
    Explore where AI can best support growth, automation, and acceleration

  • Tool Integration & Template Setup
    Evaluate your tools, data, content, and workflows to identify AI leverage points

  • Training & QA System Deployment
    Create internal prompt libraries and train-the-trainer toolkits

  • Measurement & Ongoing Optimization
    Build a realistic plan for phased rollout, team enablement, and performance metrics

📑 Explore Our AI Training & Enablement Services

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What a Typical AI Coaching Engagement Looks Like

Quick-start guidance with long-term strategic impact.

✔ Company Type: B2B SaaS with <100 employees

✔ Engagement Type: 1:1 leadership coaching + use case planning

✔ Focus Areas: AI strategy, marketing ops, team enablement, content scaling

✔ Internal Teams Involved: CMO, Marketing Leadership, Sales, Enablement

✔ Timeline: 2–4 weeks

✔ Deliverables: AI roadmap, use case matrix, prompt libraries, rollout plan

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“InsightLaunch didn’t just help us understand AI—they helped us build a plan to use it to drive value. The sessions gave us confidence to start rolling out real AI workflows onto our teams.”

— CMO, Growth-Stage SaaS Platform

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Ready to Turn AI from a Buzzword Into a Business Advantage?

Let’s build your AI strategy—from vision to execution.

📞 Schedule an AI Strategy Coaching Session

📑 Explore Our Full Service Catalog