Confidence Closes Deals. Clarity Wins Markets.
Battlecards That Help Your Team Outsell the Competition
InsightLaunch builds field-ready sales battlecards that go beyond product comparisons—equipping your reps with the talk tracks, objection handling, differentiation, and insights they need to win in live conversations. We craft cards by competitor, category, industry, and persona, so your sales team always knows what to say, how to say it, and why it works.
A great battlecard doesn’t just inform — it empowers.
Strategic Battlecards That Do More Than List Features
Built for Real Sales Conversations. Designed to Win Competitive Deals.
We don’t create fluff-filled PDFs. We build field-tested, sales-ready battlecards tailored to your competitors, categories, and ICPs—so your team can pitch with precision, handle objections with confidence, and differentiate without guesswork.
Strategic Battlecards That Do More Than List Features
Built for Real Sales Conversations. Designed to Win Competitive Deals.
We don’t create fluff-filled PDFs. We build field-tested, sales-ready battlecards tailored to your competitors, categories, and ICPs—so your team can pitch with precision, handle objections with confidence, and differentiate without guesswork.
🆚 Competitor Battlecards
Position your product against top competitors with clear talk tracks and differentiation.
🏢 Industry-Specific Cards
Customize proof points and language for vertical-specific use cases and pain points.
🎯 Persona-Based Messaging
Tailor value props and objections by role, seniority, and decision-making focus.
📦 Sales-Ready Formats
Delivered as easy-to-use PDFs, slides, or CRM-integrated tools for quick access.
🏷️ Category-Based Battlecards
Equip your team to navigate categories with buyer-focused positioning and messaging.
How We Build Sales Tools That Scale
From Insight to Impact—A Process Designed for Execution
Repeatable Systems. Aligned Teams. Enablement That Scales. Every engagement starts by aligning with your product, marketing, and sales teams to ensure your battlecards reflect real competitive situations, not just internal assumptions. Then we create scalable formats, messaging variations, and rollout guides that help your team use them in the field, not just in theory.
✔ Cross-Functional Discovery
We meet with key stakeholders to gather insights from product, sales, win/loss, and customer feedback.
✔ Competitive Landscape Mapping
We audit current competitors, messaging, and market perception to identify where and how to position you to win.
✔ Format & Delivery Strategy
We tailor content for CRM use, sales playbooks, live training, or 1-pagers—based on how your team sells.
✔ Messaging That Sells, Not Just Educates
We deliver clear, talk-ready language that helps reps shift the narrative and handle objections on the spot.
✔ Ongoing Enablement Support
From live training to AI-powered update prompts, we help ensure your battlecards stay fresh and actionable.
The Best Product Doesn’t Always Win—But the Best Prepared Team Does.
AI-Driven Monitoring & Competitive Enablement
How We Use AI to Keep Your Competitive Edge Sharp
We integrate AI-powered monitoring workflows that help you track competitors automatically—so your battlecards stay fresh, relevant, and aligned to the market without constant manual updates.
What We Offer:
🧠 AI Monitoring Systems to track competitor messaging, releases, and pricing
🛠️ Automated Battlecard Update Workflows powered by GPT, Claude, or custom MCP models
🧾 Prompt Libraries & Custom Workflows for your internal team to scale battlecard creation
🎓 Team Training & Enablement on how to use AI tools for fast-turn competitive research
Your enablement content shouldn’t expire. Let AI help you keep it current—without the overhead.
What a Typical Battlecard Engagement Looks LikeSnapshot
From kickoff to rollout—here’s how we deliver competitive tools that reps actually use.
✔ Company Type: Mid-Market B2B SaaS
✔ Engagement Type: Battlecard Creation + Rollout Toolkit
✔ Focus Areas: Competitor battlecards, category enablement, AI-driven monitoring
✔ Internal Teams Involved: Sales, Enablement, Product Marketing, RevOps
✔ Timeline: 3–6 Weeks
✔ Deliverables: 10+ battlecards (competitor & category), enablement deck, objection handling doc, rollout plan, training session
Ready to equip your team with battle-tested tools that close deals?
Let’s build competitive assets that go beyond intel—and give your team the power to win in every conversation.