Transforming a Retail Media Platform Into a Category Leader

Clear Messaging. Smarter Demand Gen. Real Results.

Collage of digital documents and infographic elements, including charts, graphs, and text about fine-grained authentication, video playback, security, and best practices. Features logos of Verizon and Edgio, and a Confiant ad about uninterrupted video playback.

See how we partnered with a leading retail media platform to define their GTM strategy, sharpen their positioning, and drive measurable results across both advertiser and retailer audiences.

Project Snapshot

✔ Company Type: Enterprise Retail Media Platform

✔ Engagement Type: PMaaS (Product Marketing as a Service)

✔ Focus Areas: GTM Strategy, Positioning, Sales Enablement, Demand Gen

✔ Timeline: 6 Weeks

✔ Deliverables: Messaging Framework, One-Pagers, Sales Decks, Campaign Strategy


📑 Explore Messaging & Positioning

📑 Explore Sales Enablement

Two pages from a document showcasing Verizon and Edgio's platform capabilities and expertise. The left page highlights a globally scaled edge network with a world map graphic and statistics such as 300+ PoPs and 7,000+ edges. The right page details advanced features like real-time log streaming and edge functions, along with visual graphs and charts.

The Challenge

A leading retail media platform had the right technology—but struggled to clearly communicate the value of its offsite advertising capabilities to brand advertisers and retail partners. Their messaging was fragmented, and campaigns lacked cohesion.

They needed help:

  • Clarifying their positioning in a crowded market

  • Creating messaging that resonated with both brands and retailers

  • Building enablement content to support sales and onboarding

  • Launching a go-to-market strategy for a new self-serve offeringcks, Campaign Strategy

Business case study document layout featuring sections on market, overview, problem, challenge, results, and final steps, with placeholder text and images of people and computers.
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Our Approach

Promotional pamphlet for Verizon and Edgio with text about platform capabilities and expertise. Includes global network statistics and features related to edge computing and observability. Features a world map and graphs showing network insights.

We partnered as an extension of their marketing and strategy team to:

🧠Refine Their Product Positioning

→ Mapped features to core use cases and audience needs

→ Developed a unifying narrative across product tiers

📈Support Launch Planning

→ Guided rollout strategy for self-serve platform

→ Integrated performance benchmarks and KPIs into pitch

🗣️Develop Messaging Frameworks

→ Built layered messaging by persona and product line

→ Created campaign copy and sales-ready language

📑aEnable Sales & Partnerships

→ Designed one-pagers, email sequences, and sales decks

→ Aligned positioning across marketing, product, and sales

The Results

✔ Achieved full alignment on value messaging across internal teams and external channels

✔ Launched multiple new campaigns with clear ICP segmentation and AI-generated personalized ABM message testing with integrations into their CRM

✔ Sales team adoption of new decks and one-pagers within 2 weeks

✔ Reduced sales cycle time, stage progression time, and campaign performance cost-per-lead by more than 25%

Brochure page on edge computing and observability featuring graphs and descriptive text about functions like real-time log streaming and security analytics. Includes Verizon and Edgio branding at the bottom.