Trusted Messaging for a High-Stakes Industry

Turning Complexity Into Clarity

We helped a cybersecurity company translate complex technical features into clear, strategic messaging and enablement content that resonated with IT leaders, CISOs, and procurement teams.

Collage of digital media pages featuring graphs, text, and security icons. Includes topics on authentication, video playback, and user experience. Logos of Verizon and Edgio are visible in some parts.

Project Snapshot

✔ Company Type: Mid-Market Cybersecurity SaaS

✔ Engagement Type: Messaging, Sales Enablement, Content Strategy

✔ Focus Areas: Messaging, Sales Enablement, Content Strategy

✔ Timeline: 6 Weeks

✔ Deliverables: Messaging Framework, Technical One-Pagers, Sales Decks, Funnel Content

💡 See Our Messaging & Positioning Service

Two-page brochure featuring "Platform Capabilities and Expertise" with a focus on edge networking. The left page includes a world map highlighting network coverage areas, statistics like 300+ points of presence, and 20 million requests served. The right page details features like real-time log streaming, security availability, global compute functions, and edge insights with graphs and charts. Logos for Verizon and Edgio are at the bottom of both pages.

The Challenge

Cybersecurity buyers are skeptical, highly technical, and risk-averse. Our client had a powerful threat detection platform—but they struggled to communicate its value in a way that was both accurate and compelling.

The company needed to:

  • Clarify and simplify highly technical messaging

  • Create trusted, compliance-ready sales materials

  • Build content that guided buyers through a long evaluation cycle

  • Align product, marketing, and sales teams with consistent language

📑 Explore Sales Enablement

📑 Explore Messaging & Positioning

Four men in a casual office setting having a meeting. One is standing and presenting at a whiteboard with sticky notes, while three others are seated with laptops, listening attentively. The room has exposed brick walls and a modern design.
Abstract digital wave with purple and blue dots
white circle on black background

Our Approach

Two-page technological brochure displaying platform capabilities and network expertise for businesses, with maps, graphs, and text about a globally scaled edge network. Features include 300+ points, 7,000+ peering sessions, and 275+ Tbps capacity. Highlights compute, observability, and security insights. Branded Verizon and Edgio.

InsightLaunch led a full-funnel messaging and enablement engagement designed to meet the demands of technical audiences:

🔐 Technical Messaging Framework

→ Built value-first messaging layered with security-specific proof points

→ Designed messaging by persona: CISO, IT Director, Procurement

🤖 AI-Powered Content Acceleration

→ Used generative AI to streamline production of FAQs, landing copy, and internal docs with expert review

→ Delivered campaign messaging and campaign-ready copy

📊 Sales Enablement & One-Pagers

→ Created datasheets, pitch decks, and battlecards built for credibility

→ Mapped messaging to common security objections and audit workflows

🧠 Thought Leadership & Funnel Content

→ Ghostwrote long-form blog posts and white papers on key industry trends

→ Integrated content into nurture workflows and email campaigns

The Results

✔ Messaging clarity helped align all GTM teams within the first 2 weeks

✔ 3× increase in demo requests from updated product pages and one-pagers

✔ Sales teams reported reduced friction in early-stage conversations

✔ Company adopted the messaging framework company-wide

“In security, clarity = trust. InsightLaunch helped us communicate with precision — and it showed up in the sales pipeline immediately.”

– Director of Marketing, Cybersecurity Platform

Sales pipeline and sales stage reporting dashboard based on data from Salesforce & Hubspot.
Brochure page detailing Premier Capabilities for Edge Compute & Observability, featuring graphs and charts. It includes sections on frameworks, Edge Functions, real-time log streaming, analytics, and user monitoring. Associated with Verizon and Edgio branding at the bottom.